Upper Deck Unveils Its Latest Work of Art: 2007-08 NBA Chronology

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Upper Deck Unveils Its Latest Work of Art: 2007-08 NBA Chronology



This year’s set includes beautiful artists’ painting cards of the brightest stars in the NBA printed on canvas-like paper



North Las Vegas, NV (August 14, 2008) – Last year, Upper Deck’s NBA Chronology brand provided a shot in the arm to the NBA marketplace and it returns this season packing even more of a punch. Collectors of young prospects need to look no further than 2007-08 NBA Chronology as it boasts a strong field of rookies from the 2007-08 campaign and the opportunity to find exchange cards for 2008-09 rookie players. With exclusive autograph content for players like Michael Jordan and Kevin Garnett, 2007-08 NBA Chronology is also loaded with tremendous value.



The Chronology brand has been particularly successful as it affords collectors the opportunity to own high-end trading cards of top-tier players from yesteryear, today and tomorrow. There are a variety of limited-edition autographed and game-used cards of many NBA legends including Magic Johnson, Dominique Wilkins, John Stockton, Larry Bird, Kareem Abdul-Jabbar, Julius Erving and John Wooden to name a few. With each pack yielding three autographs, hoop fans have lots of reasons to be excited.



One of the most compelling additions to this year’s set, however, is the inclusion of artists’ paintings cards that immortalize a memorable moment or a young player on card stock that looks and feels just like canvas. Upper Deck commissioned a variety of talented artists to bring these moments to life. Rare parallel and autograph versions of these cards are also available.



“We wanted to build on the success of the premier season of Chronology by producing a solid sophomore release, and we have accomplished that,” said Bill Beaman, Upper Deck product manager for basketball. “Upper Deck’s 2007-08 NBA Chronology is one of the few products released featuring so many premium cards of so many premium players. It’s the type of product that people gather around when someone is opening a pack. We believe the painted cards will be a slam dunk with NBA collectors as well since they are unlike anything they’ve ever seen.”



Upper Deck’s 2007-08 NBA Chronology carries a suggested retail price of $275 per seven-card hobby pack and is available in stores now.



CONTENT HIGHLIGHTS:

o Find three autographs per pack, on average!

o Look for beautiful artists’ paintings cards, printed on canvas-like paper!

o Find at least one signed painting card per pack numbered to 99 or less, on average!

o Rookie Redemptions return; find one 2008-09 Rookie Redemption per pack. Redeemed Rookie cards will be painted!

o Find amazing cut signatures from basketball legends!

o Look for Timeless Memories paintings of some of the greatest moments in NBA history!



PRODUCT BREAKDOWN:

Autographed-Painted Cards (1 per pack on average)

o Painted Rookies (# to 99)

o Painted Rookies Gold // (# to 10)

o Painted Legends (# to 99)

o Painted Legends Gold // (# to 10)

o Timeless Memories (# to 99)

o Timeless Memories Gold // (# to 10)



Autographed Cards (2 per pack on average)

o Chronology Cuts (varied #)

o Mastery (# to 25)

o Mastery Gold // (# to 10)

o Regular Card Auto //

o Regular Card Auto Gold // (# to 10)

o Dedications (# to 50)

o Dedications Gold // (# to 10)

o Historically Accurate (# to 50)

o Historically Accurate Gold // (# to 10)

o Through the Years (# to 50)

o Through the Years Gold // (# to 10)

o My Generation (# to rookie year)

o My Generation Gold // (# to 10)

o Uniform Numbers (# to jersey #)

o Uniform Numbers Gold // (# to 10)

o Seriatim Dual Auto (# to decade)

o Freshman Registry Triple Auto (# to 25)

o Era Associates Quad Auto (# to 15)

o The Five Auto (# to 10)

o VI – Six Auto (# to 5)



Memorabilia Cards (1 per pack, on average)

o Stitches in Time-Rookie (# to 99 or less)

o Stitches in Time-Rookie Patch Auto // (# to 35 or less)

o Stitches in Time-Veteran (# to 99 or less)

o Stitches in Time-Veteran Patch Auto // (# to 35 or less)

o Stitches in Time-Legend (# to 99 or less)

o Stitches in Time-Legend Patch Auto // (# to 35 or less)



Rookie Redemptions (1 per pack, on average)

o 2008-09 Rookie Redemption

o 2008-09 Rookie Redemption Silver

o 2008-09 Rookie Redemption Gold



Regular Cards, Parallels and Non-Auto Rookies (2 per pack, on average)

o Base Set – 100 Cards (# to 250)

o Painted Rookies Non-Auto (# to 99)

o Painted Rookies Non-Auto Gold // (# to 10)