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Old 02-25-2008, 04:55 AM   #1
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Default (upper Deck Acquires Hunt In Move To Expand Auction Market)


Never sitting still, Upper Deck is moving in another direction as the company expands away from just trading cards and UDA merchandise. Already a retail on-line presence and now a retailer in brick & mortar (see story below), UDC is fully into the auction business with it's acquisition of Hunt Auctions. And that is not all.

(Upper Deck and Hunt Auctions join forces.)

"So by acquiring Hunt Auctions and its incredible inventory of vintage sports pieces Upper Deck will now have an even wider assortment of memorabilia items," stated a news release from UDC. "Chronicling decades of the sports worlds most glamorous players and moments to showcase to it's passionate sports fans."

The auction banner will remain under Hunt and much of the vintage merchandise will be sold on Upper Deck's web site and in it's new retail store front in Orange County, California.

"This is an exciting partnership of the two companies," said Tim Muret, UD president for sports card and memorabilia marketing. "And the greatest beneficiaries of this will be the vintage sports memorabilia fans."

Upper Deck plans on putting some of the vintage merchandise on line and adding some to spice up it's retail store in Orange County, California which just opened. Hunt has been known for vintage auction pieces and sold items such as a Babe Ruth home run ball from the 1933 All-Star Game ($805,000), Lou Gehrig's 1938 World Series Uniform ($402,000) and Ty Cobb's 1928 autographs jersey ($236,000).

Upper Deck has been trying to get into the vintage market and has recently offered in it's catalog certain vintage items.
-The Brill Report
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