Best time to run a COMC sale?

[Tlr205]

Thinking of running a sale on COMC for the first time outside of Black Friday. Is there a "better" time of week to run the sale? Thinking the weekend, but looking for some expert advice from others who are much more familiar with sales.

[Swipe79]

I generally run them Friday to Sunday, but really there isn't a bad time to run a sale as long as the discount is worthwhile.