blowoutcards
12-10-2007, 08:36 AM
(EISNER SPEAKS OUT ABOUT TOPPS THE ENTERTAINMENT COMPANY)
Michael Eisner is not speaking to the hobby just yet, but he is speaking to the mainstream media about THE Hobby. Eisner told the Indianapolis Star he really is going to try to turn Topps into a multi-media company where Bazooka Joe can not only have his own Internet show, he could also be reaching out to others in movies, webisodes and new media technology.
"I'm not going to say it's going to be the next Raiders of the Lost Ark but that would be our goal," Eisner said in a story reported on www.Indystar.com.
He wants to turn the company into a Sports Entertainment Brand.
"There is no reason why there can't be Topps movies, Topps Internet, Topps Television, Topps mini-series and Topps publications," he added.
Eisner has dealt with movie hits such as "The Mighty Ducks" and "Angels in the Outfield," so why not "Star Warz," "Sponge Bob Square Pants," all of which Topps has licensing rights for. It sounds as if Eisner wants the guys at Topps to be more creative.
In the same right Eisner says the other Topps intriguing business is WizKids which has games such as Mech Warrior, and again why not, didn't Transformers set the movie and marketing world on fire enough to get them a return on their investment? Then came the holidays, mega toys and more. But Joe is still the key.
"I'm hoping that Bazooka Joe has that same little piece of your brain, or somebody's brain," said Eisner. "And if it doesn't fit it will just be a good movie, and we'll create a new emotion around it."
(Michael Eisner taking on a big task with big plans at the former Topps Company)
Eisner, successful at Paramount and Disney has his work cut out for him. However he hopes with the iconic nature of Joe, not unlike Mickey (Mouse that is) people will clamor for him just as well.
For now however Eisner says he's not sure how old Joe really should be anyway. He says an entire team of people will help on that one and he's always looking for people who share his vision.
"I've talked to a few talented and creative people who are thinking about it," he told the Indy Star.
-The brill report
Michael Eisner is not speaking to the hobby just yet, but he is speaking to the mainstream media about THE Hobby. Eisner told the Indianapolis Star he really is going to try to turn Topps into a multi-media company where Bazooka Joe can not only have his own Internet show, he could also be reaching out to others in movies, webisodes and new media technology.
"I'm not going to say it's going to be the next Raiders of the Lost Ark but that would be our goal," Eisner said in a story reported on www.Indystar.com.
He wants to turn the company into a Sports Entertainment Brand.
"There is no reason why there can't be Topps movies, Topps Internet, Topps Television, Topps mini-series and Topps publications," he added.
Eisner has dealt with movie hits such as "The Mighty Ducks" and "Angels in the Outfield," so why not "Star Warz," "Sponge Bob Square Pants," all of which Topps has licensing rights for. It sounds as if Eisner wants the guys at Topps to be more creative.
In the same right Eisner says the other Topps intriguing business is WizKids which has games such as Mech Warrior, and again why not, didn't Transformers set the movie and marketing world on fire enough to get them a return on their investment? Then came the holidays, mega toys and more. But Joe is still the key.
"I'm hoping that Bazooka Joe has that same little piece of your brain, or somebody's brain," said Eisner. "And if it doesn't fit it will just be a good movie, and we'll create a new emotion around it."
(Michael Eisner taking on a big task with big plans at the former Topps Company)
Eisner, successful at Paramount and Disney has his work cut out for him. However he hopes with the iconic nature of Joe, not unlike Mickey (Mouse that is) people will clamor for him just as well.
For now however Eisner says he's not sure how old Joe really should be anyway. He says an entire team of people will help on that one and he's always looking for people who share his vision.
"I've talked to a few talented and creative people who are thinking about it," he told the Indy Star.
-The brill report