What is mini-sea selling?

[Earvin32]

2012 13 Panini Gold Standard Lebron Kobe Wade Pete Irving Yao Ray 349 Base Set | eBay (http://cgi.ebay.com/_W0QQitemZ300959409253QQcmdZViewItem?var=&ssPageName=ADME:B:SS:US:1123)
I can't figure out what he is selling? Any ideas? I don't think it is a gold standard base set for .99 on a buy it now. Does not make a lot of sense.

[realreodeal]

He is selling a set that was put together. What is so confusing?

[Orangejello727]

He is selling base singles at a buck a piece. Just hit he bin and it asks you to pick a player from the pull down list. He is selling singles and not a full set

[Earvin32]

Maybe confusing your customers is a good business practice?