It's not a bad idea, in theory, but I think that would cause more complaining.
I, for one, would prefer universally-applicable rewards since I enjoy several different product lines. Limiting each reward to within each product line would limit my enthusiasm for my smaller one-off purchases, probably forcing me to the secondary market exclusively for those purchases I currently make direct.
If made universal, I'd have a little more enthusiasm buying into smaller-interest lines because I'd get some incentive that can be used elsewhere into a larger interest product like P2020 or TN Future.
I think universal rewards would increase overall spend.
But to your point, I can see where this hurts other product lines. But is it really a bad thing, from Topps' perspective, to kill off an undesirable product?
__________________
Any offers I make are only good for 24 hours unless otherwise stated.
|