Steph may be more popular than Luka
Luka may be more popular than Steph
It really doesn't matter. Steph is wildly popular AND has a HOF career, therefore, he has a floor holding up his prices.
Luka, at this point, is all trajectory, conjecture, and speculation. (And that is not a shot at Luka; he's great) Yes, he's popular, but at this point he also has the trajectory of Russell Westbrook, which is HOF great, but not even close enough to sustain the prices he is commanding.
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