https://www.sportsbusinessjournal.co...ney-amazon-nbc
“Industry sources believe ESPN will ultimately pay $2.8B annually — though other industry sources insist it is still an earlier reported $2.6B — for the league's "A" package, which includes the NBA Finals, a conference final, weekly primetime games, the WNBA and likely shared international rights. NBC's proposed "B" package is believed to be worth between $2.5B and $2.6B annually and would probably include a "Basketball Night in America" or "Sunday Night Basketball" following the NFL season, a total of two primetime windows a week, conference semifinals and a conference final. Amazon's deal is believed to be worth between $1.8B and $2B and would likely include the Emirates In-Season Tournament, the SoFi Play-In Tournament, first-round playoff games, the WNBA and international rights.”
The NBA continues to include the WNBA rights in their TV deals and then chooses what to value those rights at.
https://www.thestreet.com/sports/the...wnba-contracts
“Those [WNBA] broadcasting rights, if they’re based on ratings and they’re based on growth, they’re worth a hell of a lot more than just double what they’re getting right now,” Berri said.
Major League Soccer, a league that receives comparable viewership with the WNBA, signed a 10-year, $2.5 billion with Apple.
That’s $250 million annually, a deal that if the WNBA achieved, would be over four times more than its current one.
The NBA is currently negotiating the WNBA’s media rights deal in conjunction with its own media rights package, which doesn’t fuel Berri’s optimism that the deal for the women will come close to its true value.