[BobCollects]

I can’t think of any individual license that can replace Marvel. Marvel is such a huge brand and frankly UD never seemed to do as much as it could. Then again, we don’t know what limits or obligations UD was working with. For example, and I’ve repeated this many times, having to put out a set for every Marvel movie and TV show. I have to believe UD had to put out sets for The Eternals and Moon Knight and didn’t choose to do so.

UD could spend the time and money going after smaller franchises but Rittenhouse has tried that and been burned. Umbrella Academy, NCIS, Lost in Space. Still, Rittenhouse keeps announcing new sets and new licenses, so something is working for them. Probably doing things at a much smaller scale than UD helps.

UD still has some active non-sports licenses. Looney Tunes, Blizzard, Halo, James Bond. Overwatch and Call of Duty (e-Sports). Alien and X-Files, maybe. The problem is none of these can support multiple sets year after year.

Star Trek, Doctor Who, and Game of Thrones are Rittenhouse, plus smaller franchises like Twilight Zone, Twin Peaks, Cheers, and Hunger Games.

Lord of the Rings is Cryptozoic, I think, but Cryptozoic is also releasing some DC sets so maybe its licenses aren’t exclusive.

Nobody has released cards for the new Planet of the Apes movies or the Jurassic World movies. I’d love to see UD cast a wide net, grab licenses for a ton of different movies and TV shows, but I’m guessing they’ll pump DC for everything they can instead.

EDIT: Just thought of a few more movie franchises: Shrek, Avatar, Mission: Impossible, Despicable Me. All are aging franchises, however.

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