[Dalston]

For me, the sale works best as a time to buy and restock. I'd been saving credit to do this and spent about $2,800 (roughly $350 was on PC purchases and the rest on cards to flip). I suspect if I did the math, over half the cards I bought to flip came from the ten sellers I bought most from.

This may be sub-optimal, but as a baseball seller, my best months of the year are January-April. So, for me, running big sales in November risks selling things at a significant discount just before they have their best chance to sell at full price. So I run 10% off to incentivize people to buy items they might have watchlisted (really 15% for many buyers if you consider the credit), but not more.

I ended up selling 217 cards for $442 during the 8 days of the promo, which is significantly higher than typical for me for the number of cards and somewhat higher than average in dollars.

Overall, it feels like a pretty good outcome, although, of course, the proof will be in how well the cards I bought to flip sell.

Finally, for the second year in a row, I had a good success rate with a 'create your own' sale by making offers on cards that were not on sale. I don't have a statistically valid sample for this, but my impression is that sellers are more likely to accept offers when they know there is a sale, even if they are not participating.