Quote:
Originally Posted by frenchquarter
Hi Beau, my early December sales were fine, but the last two weeks sales have been down - a lot. So, I started thinking about your advice. My thought was, would I rather have no sales, or would I rather have some sales with 10% to 20% less profit. So, this morning, I jumped my promoted listings to 10%. In addition, eBay showed that I had 490 items that I could send offers on. So, I sent 12% off offers to all 490 people. In addition, I sent 12% off offers to 400 of the 799 people who are watching my items.
I had 4 sales within a few minutes of the offers, and it will be interesting to see what happens in the short term and the long term.
I appreciate your advice. Don't blame the economy or Xmas or eBay. Try something different and generate some sales.
Rick
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I don't know who else needs to be told this, but if you have to take 22% less revenue to generate sales that is the sign of a weak market. On top of that, because profit is at the margin the loss of profit is much greather than 22%. For example my case, if I took 22% less revenue over the course of the full year, that would drop my expected profit by over 70%. That is exactly what happened to me from Oct. 1, 2023 to Sept 30., 2024, so I know of what I speak.
As for the late December slowdown, I did not change my behaviour. For week ending Dec. 24, 2024 I am going to be at 67% of volume vs my average for the previous four weeks and about 40% of total revenue...barring a huge day tomorrow. That my friends is what we call a market slump. Anyone who thinks it's not related to the Holidays is out of their mind.