The people that are taking advantage of the situation by trying to maximize their profits (regardless of what I or anyone else thinks) have that right. Just as the people who want to make a list and keep track of those people have the same right. If you have a big enough of a problem with it just stop giving them business. People boycott business for moral reasons all the time.
On a side note. I believe a person possibly dying on the field is much different than an ex player passing away from old age, much as I view the same as lets say a police officer or military member getting killed in the line of duty over passing away from old age. Losing someone is sad but how and when do factor into the equation.
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