Ebay Sales Down

[paulcarlcards]

Originally Posted by premium1981

I'm not saying sending in a box is a bad thing. I'm saying its unnecessary. I do not imagine anyone has gotten a package from me and stated "If only this was in a box I would buy more, but alas I shall not return due to the bubble mailer". That just isn't happening. Maybe if one is wrapping their cards in Captain Crunch cardboard or something. Furthermore, I can only imagine the look I would get at the post office if I had a wheel barrel full of boxes to ship out every day. It just isn't practical unless you are a smaller seller. Even then, I still see it as an extra cost that isn't needed. It isn't being cheap, it just isn't needed. But, with you selling lots, and only a few at a time I'm sure it works just fine.

Yeah, I understand that you're saying they're unnecessary. My argument is that they increase sales and revenue over the long term by virtue of improving the brand and customer experience.

It applies whether you are a small seller or one of the biggest sellers. For example, COMC sends all of my orders in not one box, but at least 2. Outside of cards, Amazon tried reducing costs on packaging but, due to backlash from customers, they had to add back the option for orders to ship in boxes/bubble mailers.

You can look at unboxing videos in any industry too and see how people feel and react to the unboxing experience. It can easily turn somebody's feelings towards your brand to be more positive, roughly neutral, or more negative. The price of boxes is negligible compared to the value it adds to your brand/customer experience and that's why I'm arguing that they are necessary.