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Old 08-10-2008, 08:00 PM   #1
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Default ‘Broadway Brett’ Makes His Big City Debut in New Upper Deck Products

‘Broadway Brett’ Makes His Big City Debut in New Upper Deck Products

Brett Favre will be featured as a Jet in 2008 NFL Icons and 2008 NFL SP Rookie Edition

North Las Vegas, NV (August 6, 2008) – He’s leaving the small town for the big city. It’s official: Brett Favre is the newest member of the New York Jets. The only question now is how long will Jets fans have to wait to get trading cards of their soon-to-be Hall-of-Fame quarterback? Upper Deck is pleased to announce that collectors will not have to wait long at all.

The trading card giant had been planning for weeks the possible scenarios that would cause Favre to leave Green Bay’s Lambeau Field. His first official New York Jets cards can be found in 2008 NFL SP Rookie Edition due out in November, but collectors will have an opportunity to find Jets insert cards of the gridiron legend much earlier.

In 2008 NFL Icons, which is set to release later this month, Upper Deck has inserted limited-edition exchange cards for “Immortal Letterman” inserts. These manufactured letter patches will spell out “Broadway Brett” if collectors are able to put together the entire set. Since Favre was best known as a Packer, Upper Deck will still produce cards of him dawning Green Bay’s colors. The majority of those cards will focus on the many achievements he had as a member of the Packers.

“Members of the media have speculated for weeks if a move like this would tarnish Favre’s legacy, but for collectors, it only helps add to it,” said Brandon Miller, Upper Deck’s Football brand manager. “Favre moving to a major market like New York should create a spike in collecting for his cards. It’s not like Emmitt Smith going from the Cowboys to the Cardinals. This is a positive change for collectors and we are pleased to be able to share cards of Favre as a Jet so soon.”
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