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Old 10-18-2009, 11:10 AM   #1
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Default NHL Rookies Learn How to Treat a Mascot

NHL Rookies Learn How to Treat a Mascot at Upper Deck’s Rookie Boot Camp!

Future stars Victor Hedman and Jonas Gustavsson have some fun with Upper Deck’s mascot

Carlsbad, CA (October 16, 2009) – Hockey fans have been getting to know the 2009-10 NHL rookie class as they get more ice time and through a fun series of videos produced by Upper Deck. The NHL Rookie Boot Camp videos have been helping to introduce puck fanatics to the players in a fun way. Upper Deck is excited to share the third of several NHL Rookies-themed videos that the exclusive manufacturer of NHL trading cards captured during the inaugural Upper Deck NHL Rookie Debut Photo Shoot at the Hershey Centre in Toronto on August 26.

This third video vignette shows Victor Hedman (Tampa Bay Lightning) and Jonas Gustavsson (Toronto Maple Leafs) taking shots at Coach Cardman. Upper Deck’s fictitious hockey coach “Ron Cherry” shares the importance of treating the mascot with admiration, something the guys are still trying to learn as you’ll see when you watch “Mascot Love.” Go to YouTube - UDVids's Channel to view the third of the amusing “NHL Rookie Boot Camp” videos Upper Deck plans to introduce this season.

Upper Deck will post a new video segment every week for the next couple of months. The two prior videos can be viewed here:

“Signing Cards” - YouTube - UDVids's Channel

“Taping Sticks” - YouTube - UDVids's Channel

Look for cards of many of the upstart rookies first appearing in Upper Deck’s 2009-10 Series One Hockey release in November as well as subsequent brands including MVP, Black Diamond and Trilogy.
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