Will Logan Paul make his money back?

Jamesebee · 10-04-2020, 08:05 PM

For the past day or so, a vlog entry from YouTuber Logan Paul has been locked in the "Trending" column. His video mentions some basic grading and a breakdown of different editions, before pivoting to the inevitable: he recently bid on (and won) an auction for a 1st Edition Base Set Booster Box for around $200K.

Here's the twist: he's selling individual packs from the box for $11,111 a pack. If the box sells out, that's nearly double his purchase price back. But, simply as an observer of breaks, do you think there's 35 people in the world who'd take the chance at a Charizard foil?

And, if he only sells half of the packs, he's technically made his money back...but anything less would be a really bad idea as it cannonballs the value of a sealed box. Am I right?

(Posting here since I didn't see anyone chatting about it yet.)

hmballin · 10-04-2020, 08:07 PM

He will get it because he is also giving a shout out to people that buy in and for some that may be worth the price tag alone.

salthill · 10-04-2020, 09:22 PM

If you think a shout-out from him on one vid is worth $11k, you deserve not to have that $11k any more.

twoten01 · 10-04-2020, 09:40 PM

Quote:

Originally Posted by salthill

If you think a shout-out from him on one vid is worth $11k, you deserve not to have that $11k any more.

That one shout-out is worth millions if you own a business that is targeted towards his audience

Jamesebee · 10-04-2020, 09:42 PM

Quote:

Originally Posted by salthill

If you think a shout-out from him on one vid is worth $11k, you deserve not to have that $11k any more.

Love it!

I did appreciate his indirect commentary on the importance of grading, although I wish that the PSA vs. BGS debate was a little easier for people to follow, instead of basing everything on PSA 10 pricing. There's a lot that goes into that, y'know? And some of the comments were in the realm of, "I have ______ but it's not in great shape". If this commands any sort of attention going into the actual box break, we could see some of the secondary market sales spiking up.

salthill · 10-04-2020, 10:26 PM

Quote:

Originally Posted by twoten01

That one shout-out is worth millions if you own a business that is targeted towards his audience

I’d question the economics of that. It could well be true, but I highly doubt it. You’re talking about a single shout-out by an influencer / content producer. I know he’s a star, but no way his rate card is that high.

Packman09 · 10-05-2020, 05:08 PM

I certainly think the shout out can help, but look at it more from a gambling perspective. If you buy into this at $11,111, you have a chance to get a $50,000+ card (when graded in a PSA 10 of course). That's a huge potential return on investment.

Yes, taking a multi thousand dollar gamble is a lot to most people, but if you can afford to lose the money, the potential return on investment is there.

When I first heard he spent over $200K on a booster box, I thought he was crazy, but if he can sell this out he will end up netting around $150K which ain't too shabby for doing very little work.

shootit · 10-09-2020, 05:54 PM

Quote:

Originally Posted by Packman09

I certainly think the shout out can help, but look at it more from a gambling perspective. If you buy into this at $11,111, you have a chance to get a $50,000+ card (when graded in a PSA 10 of course). That's a huge potential return on investment.

Yes, taking a multi thousand dollar gamble is a lot to most people, but if you can afford to lose the money, the potential return on investment is there.

When I first heard he spent over $200K on a booster box, I thought he was crazy, but if he can sell this out he will end up netting around $150K which ain't too shabby for doing very little work.

the charizard 1st ed in a psa is actually worth more than about 225k

IndySportsCards · 10-09-2020, 06:09 PM

Quote:

Originally Posted by Jamesebee

(Posting here since I didn't see anyone chatting about it yet.)

Yeah, you'll never catch me chatting about that db.

Cavaliercards · 10-09-2020, 06:17 PM

Quote:

Originally Posted by salthill

I’d question the economics of that. It could well be true, but I highly doubt it. You’re talking about a single shout-out by an influencer / content producer. I know he’s a star, but no way his rate card is that high.

Based on his Facebook and Instagram post values being over $75,000 for advertisers. You really are lowballing the value of his shoutouts.

salthill · 10-09-2020, 06:45 PM

Quote:

Originally Posted by Cavaliercards

Based on his Facebook and Instagram post values being over $75,000 for advertisers. You really are lowballing the value of his shoutouts.

I’m with you.
They said that shoutout is worth millions. It isn’t.

BravesFan4Life · 10-09-2020, 07:00 PM

Quote:

Originally Posted by Cavaliercards

Based on his Facebook and Instagram post values being over $75,000 for advertisers. You really are lowballing the value of his shoutouts.

the fact that the tool giving a shout out is worth anything is bad enough.

Jamesebee · 10-10-2020, 08:08 AM

Well, it seems as though he definitely did it. I didn't/couldn't watch more than a couple of minutes of the replay (so I don't know whether they pulled a Charizard), but I'm pretty sure he set a YouTube breaker record, if, in fact, he had nearly a quarter of a million people watching the break at one time. And he mentioned at the beginning that all of the packs had sold out.

Soxrule111 · 10-10-2020, 09:26 AM

Quote:

Originally Posted by Jamesebee

Well, it seems as though he definitely did it. I didn't/couldn't watch more than a couple of minutes of the replay (so I don't know whether they pulled a Charizard), but I'm pretty sure he set a YouTube breaker record, if, in fact, he had nearly a quarter of a million people watching the break at one time. And he mentioned at the beginning that all of the packs had sold out.

I watched two packs. He did hit a charizard, I quite watching after that though. My biggest issue was (like most guys on here) he was onlytalking in PSA 10 values, on the high scale. Saying yellow check PIkachus are $5,000 cards. PSA 8 is less than $1,000. Sure, it could be a 10, but it could also an 8 or 9. I just cant stand when people quote 10s for prices. 9s should be quoted imo.

Jamesebee · 10-10-2020, 11:47 AM

Quote:

Originally Posted by Soxrule111

I watched two packs. He did hit a charizard, I quite watching after that though. My biggest issue was (like most guys on here) he was onlytalking in PSA 10 values, on the high scale. Saying yellow check PIkachus are $5,000 cards. PSA 8 is less than $1,000. Sure, it could be a 10, but it could also an 8 or 9. I just cant stand when people quote 10s for prices. 9s should be quoted imo.

Agreed. I know the corners are rounded, but I'd feel immensely better if he hadn't had a claw-like grip around the cards the whole time. Should have practiced with a modern box and had sleeves/toploads at the ready!

rroboo · 10-10-2020, 01:38 PM

Quote:

Originally Posted by Soxrule111

I watched two packs. He did hit a charizard, I quite watching after that though. My biggest issue was (like most guys on here) he was onlytalking in PSA 10 values, on the high scale. Saying yellow check PIkachus are $5,000 cards. PSA 8 is less than $1,000. Sure, it could be a 10, but it could also an 8 or 9. I just cant stand when people quote 10s for prices. 9s should be quoted imo.

The high numbers simply bring in views. That is what his channel is based on.

cardfund · 10-11-2020, 04:24 AM

His business is attention.

mjohnatgt · 10-28-2020, 03:27 PM

https://www.polygon.com/2020/10/28/2...WJsGFr4jay5Cno

https://www.theguardian.com/games/20...ed-in-disaster

So the box turned out to be a resealed job?

KhalDrogo · 10-28-2020, 03:35 PM

Quote:

Originally Posted by mjohnatgt

https://www.polygon.com/2020/10/28/2...WJsGFr4jay5Cno

https://www.theguardian.com/games/20...ed-in-disaster

So the box turned out to be a resealed job?

That wasn’t LP’s box.

mjohnatgt · 10-28-2020, 03:38 PM

Ah, gotcha. I saw it linked initially from Facebook where it was listed as Logan Paul's. So partially fake news.

Jamesebee · 02-08-2021, 12:38 AM

This aged well.

Blaz1992 · 02-08-2021, 11:03 AM

he will more than double his money

kevin2323 · 02-08-2021, 05:02 PM

Quote:

Originally Posted by Jamesebee

For the past day or so, a vlog entry from YouTuber Logan Paul has been locked in the "Trending" column. His video mentions some basic grading and a breakdown of different editions, before pivoting to the inevitable: he recently bid on (and won) an auction for a 1st Edition Base Set Booster Box for around $200K.

Here's the twist: he's selling individual packs from the box for $11,111 a pack. If the box sells out, that's nearly double his purchase price back. But, simply as an observer of breaks, do you think there's 35 people in the world who'd take the chance at a Charizard foil?

And, if he only sells half of the packs, he's technically made his money back...but anything less would be a really bad idea as it cannonballs the value of a sealed box. Am I right?

(Posting here since I didn't see anyone chatting about it yet.)

He is going to 3x even 4x his money. You guys think he just bought these for fun. He's making bank.

peanuts · 02-08-2021, 08:00 PM

As someone who worked in esports and knows media values in that segment – $11K for a Logan Paul shoutout is definitely going to attract 36 buyers.

Is it TRULY worth the price tag? Probably not. But there are definitely ways to spin it into your social strategy and have it be a moderately successful mini-campaign.

tyrith · 02-08-2021, 08:22 PM

Quote:

Originally Posted by peanuts

As someone who worked in esports and knows media values in that segment – $11K for a Logan Paul shoutout is definitely going to attract 36 buyers.

Is it TRULY worth the price tag? Probably not. But there are definitely ways to spin it into your social strategy and have it be a moderately successful mini-campaign.

Plus it's not like the pack contents are valueless, so the true cost is going to be more like half that EV wise.

10-04-2020, 08:05 PM	#1
Jamesebee Member Join Date: Nov 2014 Location: Back in Minnesota! Posts: 982 jamesebee	Will Logan Paul make his money back? For the past day or so, a vlog entry from YouTuber Logan Paul has been locked in the "Trending" column. His video mentions some basic grading and a breakdown of different editions, before pivoting to the inevitable: he recently bid on (and won) an auction for a 1st Edition Base Set Booster Box for around $200K. Here's the twist: he's selling individual packs from the box for $11,111 a pack. If the box sells out, that's nearly double his purchase price back. But, simply as an observer of breaks, do you think there's 35 people in the world who'd take the chance at a Charizard foil? And, if he only sells half of the packs, he's technically made his money back...but anything less would be a really bad idea as it cannonballs the value of a sealed box. Am I right? (Posting here since I didn't see anyone chatting about it yet.)

10-04-2020, 08:07 PM	#2
hmballin Member Join Date: Jul 2013 Posts: 1,078 hmballin	He will get it because he is also giving a shout out to people that buy in and for some that may be worth the price tag alone. __________________ Instagram: hm_sportscards

10-11-2020, 04:24 AM	#17
cardfund Member Join Date: Aug 2019 Location: Australia Posts: 266 cardfund	His business is attention. __________________ Instagram: @cardfund

10-04-2020, 09:22 PM	#3
salthill Member Join Date: Sep 2017 Posts: 8,527 salthill	If you think a shout-out from him on one vid is worth $11k, you deserve not to have that $11k any more.

10-05-2020, 05:08 PM	#7
Packman09 Member Join Date: May 2020 Location: Northern Virginia Posts: 127	I certainly think the shout out can help, but look at it more from a gambling perspective. If you buy into this at $11,111, you have a chance to get a $50,000+ card (when graded in a PSA 10 of course). That's a huge potential return on investment. Yes, taking a multi thousand dollar gamble is a lot to most people, but if you can afford to lose the money, the potential return on investment is there. When I first heard he spent over $200K on a booster box, I thought he was crazy, but if he can sell this out he will end up netting around $150K which ain't too shabby for doing very little work.

10-10-2020, 08:08 AM	#13
Jamesebee Member Join Date: Nov 2014 Location: Back in Minnesota! Posts: 982 jamesebee	Well, it seems as though he definitely did it. I didn't/couldn't watch more than a couple of minutes of the replay (so I don't know whether they pulled a Charizard), but I'm pretty sure he set a YouTube breaker record, if, in fact, he had nearly a quarter of a million people watching the break at one time. And he mentioned at the beginning that all of the packs had sold out.

10-28-2020, 03:27 PM	#18
mjohnatgt Member Join Date: Apr 2015 Location: Niceville, FL Posts: 14,657 mjohnatgt mjohnatgt	https://www.polygon.com/2020/10/28/2...WJsGFr4jay5Cno https://www.theguardian.com/games/20...ed-in-disaster So the box turned out to be a resealed job?

10-28-2020, 03:38 PM	#20
mjohnatgt Member Join Date: Apr 2015 Location: Niceville, FL Posts: 14,657 mjohnatgt mjohnatgt	Ah, gotcha. I saw it linked initially from Facebook where it was listed as Logan Paul's. So partially fake news.

02-08-2021, 12:38 AM	#21
Jamesebee Member Join Date: Nov 2014 Location: Back in Minnesota! Posts: 982 jamesebee	This aged well.

02-08-2021, 11:03 AM	#22
Blaz1992 Member Join Date: Nov 2017 Location: NOKOMIS ILLINOIS Posts: 337 WRIGLEYFIELDBBCARDS	he will more than double his money

02-08-2021, 08:00 PM	#24
peanuts Member Join Date: Dec 2020 Location: New Hampshire Posts: 463 peanuts252 peanuts252	As someone who worked in esports and knows media values in that segment – $11K for a Logan Paul shoutout is definitely going to attract 36 buyers. Is it TRULY worth the price tag? Probably not. But there are definitely ways to spin it into your social strategy and have it be a moderately successful mini-campaign.