Topps NOW F1

[dboutic617]

TOPPS AND FORMULA 1® SIGN MULTI-YEAR EXCLUSIVE GLOBAL LICENSE

LONDON, 2020: The Topps Company, Inc., the global leader in trading cards and collectibles, has signed an exclusive worldwide agreement to become the Official Sticker and Trading Card Licensee of Formula 1®.

The agreement covers both physical and digital versions of collectible cards and stickers, with F1® and all 10 Formula 1® teams coming together with Topps for the first time in recent Motor Sports history.

Frank Arthofer, Global Head, Digital Media and Licensing for F1, said:

“Formula 1 is thrilled to partner with Topps to create our first ever series of licensed trading cards and stickers. Together with Topps and the F1 teams, we can bring the excitement of Formula 1 to new and existing fans.

“We share a common vision for increasing how F1 can innovate in the collectibles space, and the launch of Topps Official Stickers and Trading Cards will be a key part of that strategy.”

David Leiner, Worldwide General Manager for Topps, said:
“This is a huge moment for us and something we are so excited to be part of. Everyone knows how exhilarating and exciting the sport of Formula 1 can be and we are delighted to be given the opportunity to bring the pinnacle of motor sport to a wider fanbase.”

Topps has designed a range of innovative card products to suit all ages and price points.

From hobby sets like Topps Chrome F1®, one of the most popular trading card products worldwide, and Topps Dynasty F1®, featuring genuine driver autographs and pieces of driver race-worn suits, to the new ‘Turbo Attax’ trading card game which becomes part of Topps’ Attax brand that younger fans already know and love.

[dboutic617]

#1 - Pierre Gasly - PR 2357

[okumeister]

I really like the design of these Topps Now F1 card.
Topps didn't just go lazy and make them same design as MLB and soccer.
I give them an A for the effort.

[psochaps]

I wish Topps would do the parallel cards for these just like baseball.

[paperzach]

Very much a "Now" choice to have Gasly be card #1. Awesome win, but that's a name that wouldn't have gotten great odds to be the first card in any series before this week.

Expecting we'll see a Hamilton card next week. But it would be exciting to see another driver pull out a surprise win. (And hopefully not because of a penalty.)

[Cam Brady]

hope people like lots of Hamilton cards

[ketchupman36]

Topps did an excellent job with the design on these cards and in a lot of nice touches. It probably helps that F1 is only every weekend so it's not like they have to pump out a lot of these.

[Dr. K]

Fresh cards today. #'s 2-4

[okumeister]

Does Topps have a dedicated section (button) for F1 Topps Now yet?
I can't find the option, and have to either list "all" Topps Now cards and sort from newest, or have to search "F1 Topps Now" each time.

[dboutic617]

Cards released 9/15/20:

#2 - Ferrari’s 1000th Grand Prix at Mugello - PR 1047

#3 - Lewis Hamilton - PR 1915

#4 - Alexander Albon - PR 798

[Fsegaud]

That Ferrari card is cool with the Italian colors in the background.

[nsandila]

Any idea what the PR was on the Gasly?


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[okumeister]

So eager to know the print run of #1 Gasly.
Seems like they haven't even made the archive page yet.
Hopefully we see the PR tomorrow.

[Jon_21]

Any PR predictions for #1?

[Jon_21]

I’m very curious as well and think it might be <500

[psochaps]

785 is my guess for card 1

[paperzach]

I feel like the market for these cards, especially Gasly, is in Europe. I know there's a Topps UK shop, so the orders coming from two sites might be slowing down the print run announcement.

I really hope they announce before the current order window closes. Without ANY other F1 cards at all, I can equally imagine 500 or 5,000. Hamilton PR is even more mysterious, since he's almost certain to match or break every major all-time record in the sport this season.

[dboutic617]

Print run for card #1 Gasly - 2357

[okumeister]

Pretty high PR, but I guess we just have to wait and see how card #2 onwards perform in order to put it all into perspective.
With a lot of people having realized that card #1 of most new on-demand sets are "no-brainer" money makers, high PR was somewhat expected.

[paperzach]

I like that print run. I would love to see Topps throw numbered parallels in to add to the chase.

Globally, every single race pulls Superbowl-level audiences (100 million+). These cards might never hit $100, but $10 seems very secure.

[okumeister]

Looks like card #1 is selling for around $20 now on ebay, though some are basis best offer, so not really sure what the actual numbers are.
The next test for this card will be once people get them in hand and ebay gets slightly overpopulated with the listing of this card.

As for F1 Topps Now in general, I think #2-#4 will also have relatively high print runs due to a lot of people buying them before card #1 print run was revealed.
I assume the over 2K print run will scare some people away when card #5 onwards come out, and that might be when we see some truly "rare" low print run cards that become valuable in the long run.
Just my theory, which might also turn out to be completely opposite...

[Fsegaud]

I think 2 & 3 get close to 10K because of their popularity.

[okumeister]

I think we are going to see autos of these cards at some point.
F1 Topps Dynasty is releasing this year too.

[okumeister]

Bought 20 of Lewis Hamilton and 10 each of the Ferrari & Albon.
Will see how the print run turns up to be...

It's worth noting that most (or all?) of these drivers have never had licensed trading cards issued by the big trading card companies like Topps or Panini.
I've seen some cards on eBay, but those were issued by small companies that I've never heard of or one of those SI kids cards that come with the magazine.

Hoping that these Topps Now cards will appreciate in value over time.

[psochaps]

I skipped on the Hamilton. He will have others and once he wins his next race that will tie the record.