Thoughts on using Ebay Promoted Listings

Coolstavi · 04-27-2023, 08:18 AM

How many of you guys use this?

Do you think it's beneficial if you do use it? How do you use it? I sell smaller set building cards rather than the $20 and above stuff.

I have all my listings promoted at the 2.5% level and have for a while now. However, this month I have noticed my impressions have been down about 50% on bad days and about 20% overall. Was wondering if this new beta promoted listings they're rolling out has something to do with it.

If buyers aren't seeing your stuff you can't sell things. My bigger sales are just to repeat customers at this point and that determines whether it's a good day or not.

checkoutmydeals · 04-27-2023, 08:21 AM

Personally, as a buyer, promoted listings annoy me and I scroll past them until I get to the real listings. This is also true of search engine results, Yelp listings and pretty much anything else.

premium1981 · 04-27-2023, 08:40 AM

Promoted listings work, but your sales are almost always tied closer to your listing habits. Do you list new items every day and keep fresh inventory? If not, it doesn't really matter how much you promote. Stale items are stale items. You will sell some here and there but they will never move in mass once they get picked through and age on the listings.

Swipe79 · 04-27-2023, 08:45 AM

It should be part of your plan to sell - I hadn't used them until end of February/March this year and have seen a significant climb in eyes on product and sales.

Coolstavi · 04-27-2023, 09:11 AM

I do mainly variation listings and am in a lot of those updating throughout the month. I also add 5-6 singles per day. What's the average length of time before they are deemed stale?

Yeah I have been using the promoted listings for a while. The advanced one seems really confusing.

premium1981 · 04-27-2023, 09:27 AM

Quote:

Originally Posted by Coolstavi

I do mainly variation listings and am in a lot of those updating throughout the month. I also add 5-6 singles per day. What's the average length of time before they are deemed stale?

Yeah I have been using the promoted listings for a while. The advanced one seems really confusing.

Variation listings are only helpful for a very specific type of listing. In my opinion, it needs to be a new release with set collector demand. Outside of that, those will hurt your sales more than help. People looking for a specific player will browse right past your listing without even clicking to see if you have it.

I'm trying to remember exactly, but if I recall correctly, an ebay rep was quoted saying they view new listings as within 30 days. Old listings 30-90. Stale listings are 90 days or older and they get heavily suppressed.

shrevecity · 04-27-2023, 09:34 AM

Quote:

Originally Posted by Coolstavi

I do mainly variation listings and am in a lot of those updating throughout the month. I also add 5-6 singles per day. What's the average length of time before they are deemed stale?

Yeah I have been using the promoted listings for a while. The advanced one seems really confusing.

It has more to do with views and watchers. If you have an item that has say 50 views and no watchers or offers then you might need to consider it to be restarted but generally I do them as they are coming up on their 30 day renewal.

I do 2% on all listings. And in past month my impressions are up 82%. Which is odd because I have not changed anything in that manner in over a year

beauspencer · 04-27-2023, 09:40 AM

Yes, promote your listings. Without question it leads to more sales if you have items that sell, and you are priced accordingly.

Coolstavi · 04-29-2023, 10:48 AM

Here's something interesting that has happened the past few days now. Raised my promoted percent to 3 from 2. In the past, my page views were 60% internal, 30% promoted and 10% external. Now it's about 70% external, 20% internal and 10% promoted. Any ideas on what this means?

shrevecity · 04-29-2023, 01:02 PM

Quote:

Originally Posted by Coolstavi

Here's something interesting that has happened the past few days now. Raised my promoted percent to 3 from 2. In the past, my page views were 60% internal, 30% promoted and 10% external. Now it's about 70% external, 20% internal and 10% promoted. Any ideas on what this means?

You are getting alot more from outside of ebay like Google and facebook

DontBeSoy · 04-29-2023, 01:21 PM

Its a no brainer. Just don't use a unnecessarily high promotion %.

rwperu34 · 04-29-2023, 07:05 PM

I promote everything at 2.5%. My ratio is about 74/24/2 for my 1,900 raw listings. For the 200 graded the variance is a lot more on a day to day basis but it looks like the average is about 65/32/3.

04-27-2023, 08:18 AM	#1
Coolstavi Member Join Date: Jun 2012 Posts: 1,942	Thoughts on using Ebay Promoted Listings How many of you guys use this? Do you think it's beneficial if you do use it? How do you use it? I sell smaller set building cards rather than the $20 and above stuff. I have all my listings promoted at the 2.5% level and have for a while now. However, this month I have noticed my impressions have been down about 50% on bad days and about 20% overall. Was wondering if this new beta promoted listings they're rolling out has something to do with it. If buyers aren't seeing your stuff you can't sell things. My bigger sales are just to repeat customers at this point and that determines whether it's a good day or not.

04-27-2023, 08:45 AM	#4
Swipe79 Member Join Date: May 2010 Location: Vancouver, WA Posts: 13,163 Swipe79 XFactor	It should be part of your plan to sell - I hadn't used them until end of February/March this year and have seen a significant climb in eyes on product and sales. __________________ Have a nice day!

04-27-2023, 09:40 AM	#8
beauspencer Member Join Date: Aug 2013 Location: Madison, WI Posts: 1,580 onemillioncubs	Yes, promote your listings. Without question it leads to more sales if you have items that sell, and you are priced accordingly. __________________ Madison (WI) Card Show - Saturday, January 24, at Alliant Energy Center. 250 dealer tables. Sports & Pokemon separated.

04-29-2023, 07:05 PM	#12
rwperu34 Member Join Date: Feb 2017 Location: Tempe, AZ Posts: 8,515	I promote everything at 2.5%. My ratio is about 74/24/2 for my 1,900 raw listings. For the 200 graded the variance is a lot more on a day to day basis but it looks like the average is about 65/32/3. __________________ Me: Did I win? Gixen: Yes. You won. Now you're broke.

04-27-2023, 08:21 AM	#2
checkoutmydeals Member Join Date: Apr 2010 Location: USA Posts: 3,059 king-collect checkoutmydeals	Personally, as a buyer, promoted listings annoy me and I scroll past them until I get to the real listings. This is also true of search engine results, Yelp listings and pretty much anything else.

04-27-2023, 08:40 AM	#3
premium1981 Member Join Date: Oct 2007 Location: North Carolina Posts: 11,513	Promoted listings work, but your sales are almost always tied closer to your listing habits. Do you list new items every day and keep fresh inventory? If not, it doesn't really matter how much you promote. Stale items are stale items. You will sell some here and there but they will never move in mass once they get picked through and age on the listings.

04-27-2023, 09:11 AM	#5
Coolstavi Member Join Date: Jun 2012 Posts: 1,942	I do mainly variation listings and am in a lot of those updating throughout the month. I also add 5-6 singles per day. What's the average length of time before they are deemed stale? Yeah I have been using the promoted listings for a while. The advanced one seems really confusing.

04-29-2023, 10:48 AM	#9
Coolstavi Member Join Date: Jun 2012 Posts: 1,942	Here's something interesting that has happened the past few days now. Raised my promoted percent to 3 from 2. In the past, my page views were 60% internal, 30% promoted and 10% external. Now it's about 70% external, 20% internal and 10% promoted. Any ideas on what this means?

04-29-2023, 01:21 PM	#11
DontBeSoy Member Join Date: Jul 2020 Posts: 78	Its a no brainer. Just don't use a unnecessarily high promotion %.