Topps set to produce Indian Premier League cricket products

blowoutcards · 03-26-2010, 10:21 AM

Topps set to produce Indian Premier League cricket products
March 26, 2010, 10:09 am

Topps Vice President Chris Rodman (left) with IPL Chief Executive Sundar Raman (center) and Topps CEO Ryan O'Hara celebrate the Topps-IPL deal.

Topps is taking yet another step in establishing its presence globally.

Its next venture? Professional cricket collectibles.

Topps announced Friday that it joined forces with the Indian Premier League to launch a range of new products for the IPL beginning in 2011.

Topps will produce stickers, albums and trading cards that will be sold both at retail and online. A substantial marketing campaign is planned that includes television and sampling initiatives as well as a nationwide “Game Play demonstration tour” to help children learn how to play and swap their IPL collectibles.

“This alliance with Topps – the world leader in collectibles, is part of our effort to actively engage IPL fans across multiple platforms,” said Sundar Raman the IPL’s Chief Operating Officer. “Collectable trading cards are an integral part of any fan experience globally and through this partnership we are happy to introduce Indian fans to this unique and exciting global concept.”

Topps Chairman Michael Eisner noted that the model for the IPL products is one that has been successful in other areas as well.

“Topps trading cards and stickers are, around the globe, an integral part of the history and heritage of many sports,” he said. “Our relationship with the IPL today marks the start of a new era for IPL cricket fans that will enable them to connect with their sport, their team and their heroes through the medium of Topps products. The IPL is the most successful and exciting sports league to have been launched in the last 20 years, and I am thrilled that Topps will be part of it”.

Topps’ global distribution network has been busy overseas with other internationally fueled sports lines, most notably its English Premier League Match Attax trading cards, which it touts as the world’s most successful sports trading card.

This deal adds to a sports portfolio that already includes Germany’s Bundesliga football, Italy’s Serie A football and of course, Major League Baseball and World Wrestling Entertainment.

Topps set to produce Indian Premier League cricket products The Beckett Blog

Nicnac · 03-26-2010, 11:39 AM

if they have autographs, these things will be NUTS...

ghost · 03-26-2010, 01:13 PM

I would love to know how to play cricket.

packers04 · 03-26-2010, 01:47 PM

Really topps? You're that desperate?

tgittings · 03-26-2010, 01:56 PM

If there is an Imran Kahn auto I'll be all over this stuff.

ilovethelakings · 03-26-2010, 02:05 PM

Very smart move by Topps to tap a market with so many fans worldwide.

papajim · 03-27-2010, 10:33 AM

How the hell do they train crickets to sign thier names? I didn't even know crickets had names, except Jimmy

Nicnac · 03-27-2010, 03:29 PM

Quote:

Originally Posted by papajim

How the hell do they train crickets to sign thier names? I didn't even know crickets had names, except Jimmy

Jiminy

and duh! If you read the article, you will see that they train them in India.

coltsfan23 · 03-27-2010, 03:30 PM

That's pretty awesome! I might have to buy a few singles.

37Jetson · 03-27-2010, 05:28 PM

This is a great idea from Topps. You cannot imagine how popular Cricket is in India. It is a national obsession (because it is one of the few sports that India is even mediocre in). The price point will need to be low, but they could sell oodles (a scientific term for a bunch).

03-26-2010, 10:21 AM	#1
blowoutcards Administrator Join Date: Jun 2007 Posts: 9,051 blowoutcards	Topps set to produce Indian Premier League cricket products Topps set to produce Indian Premier League cricket products March 26, 2010, 10:09 am Topps Vice President Chris Rodman (left) with IPL Chief Executive Sundar Raman (center) and Topps CEO Ryan O'Hara celebrate the Topps-IPL deal. Topps is taking yet another step in establishing its presence globally. Its next venture? Professional cricket collectibles. Topps announced Friday that it joined forces with the Indian Premier League to launch a range of new products for the IPL beginning in 2011. Topps will produce stickers, albums and trading cards that will be sold both at retail and online. A substantial marketing campaign is planned that includes television and sampling initiatives as well as a nationwide “Game Play demonstration tour” to help children learn how to play and swap their IPL collectibles. “This alliance with Topps – the world leader in collectibles, is part of our effort to actively engage IPL fans across multiple platforms,” said Sundar Raman the IPL’s Chief Operating Officer. “Collectable trading cards are an integral part of any fan experience globally and through this partnership we are happy to introduce Indian fans to this unique and exciting global concept.” Topps Chairman Michael Eisner noted that the model for the IPL products is one that has been successful in other areas as well. “Topps trading cards and stickers are, around the globe, an integral part of the history and heritage of many sports,” he said. “Our relationship with the IPL today marks the start of a new era for IPL cricket fans that will enable them to connect with their sport, their team and their heroes through the medium of Topps products. The IPL is the most successful and exciting sports league to have been launched in the last 20 years, and I am thrilled that Topps will be part of it”. Topps’ global distribution network has been busy overseas with other internationally fueled sports lines, most notably its English Premier League Match Attax trading cards, which it touts as the world’s most successful sports trading card. This deal adds to a sports portfolio that already includes Germany’s Bundesliga football, Italy’s Serie A football and of course, Major League Baseball and World Wrestling Entertainment. Topps set to produce Indian Premier League cricket products The Beckett Blog __________________ Sign Up For Blowout Emails To Get The Latest Hobby Info And Exclusive Savings!

03-26-2010, 01:47 PM	#4
packers04 Member Join Date: May 2009 Location: Portland,OR Posts: 1,857	Really topps? You're that desperate? __________________ *Super Collecting* *Patrick (Patty) Mills*

03-26-2010, 02:05 PM	#6
ilovethelakings I make a lot of posts! Join Date: Feb 2009 Location: One of the 9 Realms Posts: 18,871	Very smart move by Topps to tap a market with so many fans worldwide. __________________ Looking for A&G sized minis and Topps Olympic relics, pins, etc. for my daughter and refractors for my son Favorite teams: Kings, Angels, Broncos, Packers, Steelers, Celtics, Globetrotters Siempre Coca Cola

03-27-2010, 10:33 AM	#7
papajim Member Join Date: Jul 2007 Location: SoCal Posts: 2,558 retiredafgi	How the hell do they train crickets to sign thier names? I didn't even know crickets had names, except Jimmy __________________ LOOKING FOR EDDIE ROYAL MAYO RED INK AUTOS

03-27-2010, 05:28 PM	#10
37Jetson Member Join Date: Jul 2008 Location: Chattanooga TN Posts: 12,871 Tigers1984WS	This is a great idea from Topps. You cannot imagine how popular Cricket is in India. It is a national obsession (because it is one of the few sports that India is even mediocre in). The price point will need to be low, but they could sell oodles (a scientific term for a bunch). __________________ *Collecting Vintage Detroit Tigers*

03-26-2010, 11:39 AM	#2
Nicnac Member Join Date: Mar 2009 Location: nutty Florida Posts: 12,281	if they have autographs, these things will be NUTS...

03-26-2010, 01:13 PM	#3
ghost Member Join Date: May 2009 Posts: 1,279	I would love to know how to play cricket.

03-26-2010, 01:56 PM	#5
tgittings Member Join Date: Feb 2010 Location: Maple Shade, NJ Posts: 391 tgittings	If there is an Imran Kahn auto I'll be all over this stuff.

03-27-2010, 03:30 PM	#9
coltsfan23 Member Join Date: May 2009 Location: US Posts: 10,198 coltsfan23	That's pretty awesome! I might have to buy a few singles.